Product conceptualization for Fútbol Sesión
Product conceptualization for Fútbol Sesión
Product conceptualization for Fútbol Sesión
DESCRIPTION
DESCRIPTION
The experience accumulated by three football coaches and physical trainers, in constant contact with the specific needs of other coaches of different categories, gave rise to a first digital platform. It had the mission to share the necessary knowledge for the preparation of trainings and soccer exercises, with the premise of being a functional and fast tool that facilitates that task to professionals.
After years of activity and a multitude of subscribers, Fútbol Sesión faces a new stage with the complete renewal of its visual identity and the platform itself, commissioning a new product concept and a new website, which contains completely new tools and functions.
The experience accumulated by three football coaches and physical trainers, in constant contact with the specific needs of other coaches of different categories, gave rise to a first digital platform. It had the mission to share the necessary knowledge for the preparation of trainings and soccer exercises, with the premise of being a functional and fast tool that facilitates that task to professionals.
After years of activity and a multitude of subscribers, Fútbol Sesión faces a new stage with the complete renewal of its visual identity and the platform itself, commissioning a new product concept and a new website, which contains completely new tools and functions.
The experience accumulated by three football coaches and physical trainers, in constant contact with the specific needs of other coaches of different categories, gave rise to a first digital platform. It had the mission to share the necessary knowledge for the preparation of trainings and soccer exercises, with the premise of being a functional and fast tool that facilitates that task to professionals.
After years of activity and a multitude of subscribers, Fútbol Sesión faces a new stage with the complete renewal of its visual identity and the platform itself, commissioning a new product concept and a new website, which contains completely new tools and functions.
The experience accumulated by three football coaches and physical trainers, in constant contact with the specific needs of other coaches of different categories, gave rise to a first digital platform. It had the mission to share the necessary knowledge for the preparation of trainings and soccer exercises, with the premise of being a functional and fast tool that facilitates that task to professionals.
After years of activity and a multitude of subscribers, Fútbol Sesión faces a new stage with the complete renewal of its visual identity and the platform itself, commissioning a new product concept and a new website, which contains completely new tools and functions.
The experience accumulated by three football coaches and physical trainers, in constant contact with the specific needs of other coaches of different categories, gave rise to a first digital platform. It had the mission to share the necessary knowledge for the preparation of trainings and soccer exercises, with the premise of being a functional and fast tool that facilitates that task to professionals.
After years of activity and a multitude of subscribers, Fútbol Sesión faces a new stage with the complete renewal of its visual identity and the platform itself, commissioning a new product concept and a new website, which contains completely new tools and functions.
INFO
Client: Fútbol Sesión
Services: product conceptualization, branding, web design, photography and video
Team involved: 6
Client: Fútbol Sesión
Services: product conceptualization, branding, web design, photography and video
Team involved: 6
Client: Fútbol Sesión
Services: product conceptualization, branding, web design, photography and video
Team involved: 6
1
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The challenge
The challenge
The challenge
Fútbol Sesión's customers are football coaches and physical trainers, who are looking for a knowledge in the platform to help them prepare their own exercises and training sessions, or to directly apply exercises and sessions predefined by a professional.
The challenge is to create, organize and make accessible to users an extensive library of practical knowledge about football, in which each exercise or training session is perfectly documented with visual and support information, facilitating that coaches of different categories can use it quickly on the play ground.
Fútbol Sesión's customers are football coaches and physical trainers, who are looking for a knowledge in the platform to help them prepare their own exercises and training sessions, or to directly apply exercises and sessions predefined by a professional.
The challenge is to create, organize and make accessible to users an extensive library of practical knowledge about football, in which each exercise or training session is perfectly documented with visual and support information, facilitating that coaches of different categories can use it quickly on the play ground.
Fútbol Sesión's customers are football coaches and physical trainers, who are looking for a knowledge in the platform to help them prepare their own exercises and training sessions, or to directly apply exercises and sessions predefined by a professional.
The challenge is to create, organize and make accessible to users an extensive library of practical knowledge about football, in which each exercise or training session is perfectly documented with visual and support information, facilitating that coaches of different categories can use it quickly on the play ground.
Fútbol Sesión's customers are football coaches and physical trainers, who are looking for a knowledge in the platform to help them prepare their own exercises and training sessions, or to directly apply exercises and sessions predefined by a professional.
The challenge is to create, organize and make accessible to users an extensive library of practical knowledge about football, in which each exercise or training session is perfectly documented with visual and support information, facilitating that coaches of different categories can use it quickly on the play ground.
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The process
The process
The process
We start the project by defining the new visual identity of the platform, with iconography easily recognizable by its audience and a fresh language, linked to a complete identity manual.
Next, we create the new website, with a public part aimed at attracting users and presenting features and a private part with an improved access to the key contents of the project, through efficient filters and a personal library system, designed to optimize the search time and the creation of personalized sessions.
We redefine the platform, with the incorporation of a new tool that becomes the heart of the whole project and its main attraction: a visual editor that gives the user autonomy to create their own football exercises.
Thanks to the editor, users can create complex exercises in minutes with a smooth, pleasant, simple and intuitive experience.
It integrates all kinds of tools to add training materials, directional arrows, player configuration, type of training field, etc. All of them with customizable options. The training sessions are stored on the platform and can be exported in various formats and edited when appropriate.
We start the project by defining the new visual identity of the platform, with iconography easily recognizable by its audience and a fresh language, linked to a complete identity manual.
Next, we create the new website, with a public part aimed at attracting users and presenting features and a private part with an improved access to the key contents of the project, through efficient filters and a personal library system, designed to optimize the search time and the creation of personalized sessions.
We redefine the platform, with the incorporation of a new tool that becomes the heart of the whole project and its main attraction: a visual editor that gives the user autonomy to create their own football exercises.
Thanks to the editor, users can create complex exercises in minutes with a smooth, pleasant, simple and intuitive experience.
It integrates all kinds of tools to add training materials, directional arrows, player configuration, type of training field, etc. All of them with customizable options. The training sessions are stored on the platform and can be exported in various formats and edited when appropriate.
We start the project by defining the new visual identity of the platform, with iconography easily recognizable by its audience and a fresh language, linked to a complete identity manual.
Next, we create the new website, with a public part aimed at attracting users and presenting features and a private part with an improved access to the key contents of the project, through efficient filters and a personal library system, designed to optimize the search time and the creation of personalized sessions.
We redefine the platform, with the incorporation of a new tool that becomes the heart of the whole project and its main attraction: a visual editor that gives the user autonomy to create their own football exercises.
Thanks to the editor, users can create complex exercises in minutes with a smooth, pleasant, simple and intuitive experience.
It integrates all kinds of tools to add training materials, directional arrows, player configuration, type of training field, etc. All of them with customizable options. The training sessions are stored on the platform and can be exported in various formats and edited when appropriate.
We start the project by defining the new visual identity of the platform, with iconography easily recognizable by its audience and a fresh language, linked to a complete identity manual.
Next, we create the new website, with a public part aimed at attracting users and presenting features and a private part with an improved access to the key contents of the project, through efficient filters and a personal library system, designed to optimize the search time and the creation of personalized sessions.
We redefine the platform, with the incorporation of a new tool that becomes the heart of the whole project and its main attraction: a visual editor that gives the user autonomy to create their own football exercises.
Thanks to the editor, users can create complex exercises in minutes with a smooth, pleasant, simple and intuitive experience.
It integrates all kinds of tools to add training materials, directional arrows, player configuration, type of training field, etc. All of them with customizable options. The training sessions are stored on the platform and can be exported in various formats and edited when appropriate.
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The results
The results
The results
Fútbol Sesión's customers get a modern tool that grants them autonomy and ease when creating their own football exercises, and the most extensive library of resources created by first division professionals, with more than two thousand workouts and exercises ready to be put into practice.
Fútbol Sesión's customers get a modern tool that grants them autonomy and ease when creating their own football exercises, and the most extensive library of resources created by first division professionals, with more than two thousand workouts and exercises ready to be put into practice.
Fútbol Sesión's customers get a modern tool that grants them autonomy and ease when creating their own football exercises, and the most extensive library of resources created by first division professionals, with more than two thousand workouts and exercises ready to be put into practice.
Fútbol Sesión's customers get a modern tool that grants them autonomy and ease when creating their own football exercises, and the most extensive library of resources created by first division professionals, with more than two thousand workouts and exercises ready to be put into practice.
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL