Batiscafo branding
Batiscafo branding
Batiscafo branding
Batiscafo branding
Batiscafo branding
A solid identity for an innovation consultant that helps companies transform and lead their sector
A solid identity for an innovation consultant that helps companies transform and lead their sector
A solid identity for an innovation consultant that helps companies transform and lead their sector
A solid identity for an innovation consultant that helps companies transform and lead their sector
A solid identity for an innovation consultant that helps companies transform and lead their sector
DESCRIPTION
DESCRIPTION
DESCRIPTION
Behind the name of Batiscafo, the innovation agency founded by Miguel Tito and Silvia Flórez —industrial engineer and designer—, there is a story that includes a peculiar man, the ocean and the desire to push the boundaries of knowledge . In the middle of the last century there were no suitable means to explore the ocean and this prevented access to all kinds of species and phenomena, but Auguste Piccard —physicist, explorer and aeronaut— was not satisfied. After years of experiments and prototypes that faced engineering problems that had never been raised, he devised and built several submersible devices to reach the deep sea: the batiscafs.
With the same curiosity and perseverance Miguel Tito —Batiscafo CEO— has been innovating projects for more than fifteen years helping large corporations and start-ups to transform and lead their sector, and has worked for companies such as Mitsubishi Research Institute, Nestlé, BBVA (Banco Bilbao Vizcaya Argentaria), ESIC (Business & Marketing School), IED (Instituto Europeo di Design), IBV (Instituto de Biomecánica de Valencia) or MWC (Mobile World Capital).
Behind the name of Batiscafo, the innovation agency founded by Miguel Tito and Silvia Flórez —industrial engineer and designer—, there is a story that includes a peculiar man, the ocean and the desire to push the boundaries of knowledge . In the middle of the last century there were no suitable means to explore the ocean and this prevented access to all kinds of species and phenomena, but Auguste Piccard —physicist, explorer and aeronaut— was not satisfied. After years of experiments and prototypes that faced engineering problems that had never been raised, he devised and built several submersible devices to reach the deep sea: the batiscafs.
With the same curiosity and perseverance Miguel Tito —Batiscafo CEO— has been innovating projects for more than fifteen years helping large corporations and start-ups to transform and lead their sector, and has worked for companies such as Mitsubishi Research Institute, Nestlé, BBVA (Banco Bilbao Vizcaya Argentaria), ESIC (Business & Marketing School), IED (Instituto Europeo di Design), IBV (Instituto de Biomecánica de Valencia) or MWC (Mobile World Capital).
Behind the name of Batiscafo, the innovation agency founded by Miguel Tito and Silvia Flórez —industrial engineer and designer—, there is a story that includes a peculiar man, the ocean and the desire to push the boundaries of knowledge . In the middle of the last century there were no suitable means to explore the ocean and this prevented access to all kinds of species and phenomena, but Auguste Piccard —physicist, explorer and aeronaut— was not satisfied. After years of experiments and prototypes that faced engineering problems that had never been raised, he devised and built several submersible devices to reach the deep sea: the batiscafs.
With the same curiosity and perseverance Miguel Tito —Batiscafo CEO— has been innovating projects for more than fifteen years helping large corporations and start-ups to transform and lead their sector, and has worked for companies such as Mitsubishi Research Institute, Nestlé, BBVA (Banco Bilbao Vizcaya Argentaria), ESIC (Business & Marketing School), IED (Instituto Europeo di Design), IBV (Instituto de Biomecánica de Valencia) or MWC (Mobile World Capital).
Behind the name of Batiscafo, the innovation agency founded by Miguel Tito and Silvia Flórez —industrial engineer and designer—, there is a story that includes a peculiar man, the ocean and the desire to push the boundaries of knowledge . In the middle of the last century there were no suitable means to explore the ocean and this prevented access to all kinds of species and phenomena, but Auguste Piccard —physicist, explorer and aeronaut— was not satisfied. After years of experiments and prototypes that faced engineering problems that had never been raised, he devised and built several submersible devices to reach the deep sea: the batiscafs.
With the same curiosity and perseverance Miguel Tito —Batiscafo CEO— has been innovating projects for more than fifteen years helping large corporations and start-ups to transform and lead their sector, and has worked for companies such as Mitsubishi Research Institute, Nestlé, BBVA (Banco Bilbao Vizcaya Argentaria), ESIC (Business & Marketing School), IED (Instituto Europeo di Design), IBV (Instituto de Biomecánica de Valencia) or MWC (Mobile World Capital).
Behind the name of Batiscafo, the innovation agency founded by Miguel Tito and Silvia Flórez —industrial engineer and designer—, there is a story that includes a peculiar man, the ocean and the desire to push the boundaries of knowledge . In the middle of the last century there were no suitable means to explore the ocean and this prevented access to all kinds of species and phenomena, but Auguste Piccard —physicist, explorer and aeronaut— was not satisfied. After years of experiments and prototypes that faced engineering problems that had never been raised, he devised and built several submersible devices to reach the deep sea: the batiscafs.
With the same curiosity and perseverance Miguel Tito —Batiscafo CEO— has been innovating projects for more than fifteen years helping large corporations and start-ups to transform and lead their sector, and has worked for companies such as Mitsubishi Research Institute, Nestlé, BBVA (Banco Bilbao Vizcaya Argentaria), ESIC (Business & Marketing School), IED (Instituto Europeo di Design), IBV (Instituto de Biomecánica de Valencia) or MWC (Mobile World Capital).
INFO
Client: Batiscafo
Services: Brand consulting, concept, brand, identity manuals, applications
Team involved: 4
Client: Batiscafo
Services: Brand consulting, concept, brand, identity manuals, applications
Team involved: 4
Client: Batiscafo
Services: Brand consulting, concept, brand, identity manuals, applications
Team involved: 4
Client: Batiscafo
Services: Brand consulting, concept, brand, identity manuals, applications
Team involved: 4
1
1
The challenge
The challenge
The challenge
Batiscafo's customers are leadership-oriented companies that need tangible innovation, which impacts on the business and helps them develop more and better products and services. They want action, not theory.
Taking into account the objective public of Batiscafo and who are his usual partners —CEOs, responsible for innovation and product development, etc.— the challenge is to create a solid brand, capable of transmitting authority in the market, in addition to the differential values of the agency. Curiosity, intelligence, simplicity, action and beauty are some of the principles that move the founders of this Valencia innovation agency.
Batiscafo's customers are leadership-oriented companies that need tangible innovation, which impacts on the business and helps them develop more and better products and services. They want action, not theory.
Taking into account the objective public of Batiscafo and who are his usual partners —CEOs, responsible for innovation and product development, etc.— the challenge is to create a solid brand, capable of transmitting authority in the market, in addition to the differential values of the agency. Curiosity, intelligence, simplicity, action and beauty are some of the principles that move the founders of this Valencia innovation agency.
Batiscafo's customers are leadership-oriented companies that need tangible innovation, which impacts on the business and helps them develop more and better products and services. They want action, not theory.
Taking into account the objective public of Batiscafo and who are his usual partners —CEOs, responsible for innovation and product development, etc.— the challenge is to create a solid brand, capable of transmitting authority in the market, in addition to the differential values of the agency. Curiosity, intelligence, simplicity, action and beauty are some of the principles that move the founders of this Valencia innovation agency.
Batiscafo's customers are leadership-oriented companies that need tangible innovation, which impacts on the business and helps them develop more and better products and services. They want action, not theory.
Taking into account the objective public of Batiscafo and who are his usual partners —CEOs, responsible for innovation and product development, etc.— the challenge is to create a solid brand, capable of transmitting authority in the market, in addition to the differential values of the agency. Curiosity, intelligence, simplicity, action and beauty are some of the principles that move the founders of this Valencia innovation agency.
2
2
The process
The process
The process
We have explored a symbol that moves around the idea of batiscaf (the apparatus), but that in its most essential expression it is simply an eye, or a viewfinder. And we have surrounded it by expansive waves, which are displaced generating a symmetrical transformation. The use of color in the brand has been restricted to black and white, providing weight and simplicity. In addition, black helps us to associate the brand with authority and security values.
Typographically, we have used Futura's heiress source, which maintains its characteristic geometric shapes but with a more humanistic touch, transmitting simplicity, order and practicality, as well as softening the force of black color.
As corporate typography, we have adopted IBM Plex, IBM's new corporate font that hybridizes rectilinear lines, typical of mechanical language and engineering, with other human gestures, and which stands out for its elegance and functionality, as well as being of free distribution.
The design of the accessory graphics is based on plankton, small organisms that are suspended in sea water. Plankton is diverse in forms and structures and invisible at first sight. Conceptually, it represents everything that is not perceived in a conventional way, which requires a special vision and that not only has life but also importance in all its ecosystem.
We have explored a symbol that moves around the idea of batiscaf (the apparatus), but that in its most essential expression it is simply an eye, or a viewfinder. And we have surrounded it by expansive waves, which are displaced generating a symmetrical transformation. The use of color in the brand has been restricted to black and white, providing weight and simplicity. In addition, black helps us to associate the brand with authority and security values.
Typographically, we have used Futura's heiress source, which maintains its characteristic geometric shapes but with a more humanistic touch, transmitting simplicity, order and practicality, as well as softening the force of black color.
As corporate typography, we have adopted IBM Plex, IBM's new corporate font that hybridizes rectilinear lines, typical of mechanical language and engineering, with other human gestures, and which stands out for its elegance and functionality, as well as being of free distribution.
The design of the accessory graphics is based on plankton, small organisms that are suspended in sea water. Plankton is diverse in forms and structures and invisible at first sight. Conceptually, it represents everything that is not perceived in a conventional way, which requires a special vision and that not only has life but also importance in all its ecosystem.
We have explored a symbol that moves around the idea of batiscaf (the apparatus), but that in its most essential expression it is simply an eye, or a viewfinder. And we have surrounded it by expansive waves, which are displaced generating a symmetrical transformation. The use of color in the brand has been restricted to black and white, providing weight and simplicity. In addition, black helps us to associate the brand with authority and security values.
Typographically, we have used Futura's heiress source, which maintains its characteristic geometric shapes but with a more humanistic touch, transmitting simplicity, order and practicality, as well as softening the force of black color.
As corporate typography, we have adopted IBM Plex, IBM's new corporate font that hybridizes rectilinear lines, typical of mechanical language and engineering, with other human gestures, and which stands out for its elegance and functionality, as well as being of free distribution.
The design of the accessory graphics is based on plankton, small organisms that are suspended in sea water. Plankton is diverse in forms and structures and invisible at first sight. Conceptually, it represents everything that is not perceived in a conventional way, which requires a special vision and that not only has life but also importance in all its ecosystem.
We have explored a symbol that moves around the idea of batiscaf (the apparatus), but that in its most essential expression it is simply an eye, or a viewfinder. And we have surrounded it by expansive waves, which are displaced generating a symmetrical transformation. The use of color in the brand has been restricted to black and white, providing weight and simplicity. In addition, black helps us to associate the brand with authority and security values.
Typographically, we have used Futura's heiress source, which maintains its characteristic geometric shapes but with a more humanistic touch, transmitting simplicity, order and practicality, as well as softening the force of black color.
As corporate typography, we have adopted IBM Plex, IBM's new corporate font that hybridizes rectilinear lines, typical of mechanical language and engineering, with other human gestures, and which stands out for its elegance and functionality, as well as being of free distribution.
The design of the accessory graphics is based on plankton, small organisms that are suspended in sea water. Plankton is diverse in forms and structures and invisible at first sight. Conceptually, it represents everything that is not perceived in a conventional way, which requires a special vision and that not only has life but also importance in all its ecosystem.
We have explored a symbol that moves around the idea of batiscaf (the apparatus), but that in its most essential expression it is simply an eye, or a viewfinder. And we have surrounded it by expansive waves, which are displaced generating a symmetrical transformation. The use of color in the brand has been restricted to black and white, providing weight and simplicity. In addition, black helps us to associate the brand with authority and security values.
Typographically, we have used Futura's heiress source, which maintains its characteristic geometric shapes but with a more humanistic touch, transmitting simplicity, order and practicality, as well as softening the force of black color.
As corporate typography, we have adopted IBM Plex, IBM's new corporate font that hybridizes rectilinear lines, typical of mechanical language and engineering, with other human gestures, and which stands out for its elegance and functionality, as well as being of free distribution.
The design of the accessory graphics is based on plankton, small organisms that are suspended in sea water. Plankton is diverse in forms and structures and invisible at first sight. Conceptually, it represents everything that is not perceived in a conventional way, which requires a special vision and that not only has life but also importance in all its ecosystem.
3
3
The results
The results
The results
We design a brand that rescues the essential elements of the naming: water and immersion. And that recreates the moment in which an element —a stone, for example— enters the water —the sea—, transforms the environment and generates waves. A gesture —throwing a stone in the sea— which is both a game and that conveys simplicity, beauty, movement, transformation and curiosity.
Also, in a more literal sense, the proposal refers to the vision of a traveler immersed in the water using a single-seater batiscaf. The visual identity manual includes the brand, its usage rules and an accessory graphics system, as well as different corporate elements and stationery.
We design a brand that rescues the essential elements of the naming: water and immersion. And that recreates the moment in which an element —a stone, for example— enters the water —the sea—, transforms the environment and generates waves. A gesture —throwing a stone in the sea— which is both a game and that conveys simplicity, beauty, movement, transformation and curiosity.
Also, in a more literal sense, the proposal refers to the vision of a traveler immersed in the water using a single-seater batiscaf. The visual identity manual includes the brand, its usage rules and an accessory graphics system, as well as different corporate elements and stationery.
We design a brand that rescues the essential elements of the naming: water and immersion. And that recreates the moment in which an element —a stone, for example— enters the water —the sea—, transforms the environment and generates waves. A gesture —throwing a stone in the sea— which is both a game and that conveys simplicity, beauty, movement, transformation and curiosity.
Also, in a more literal sense, the proposal refers to the vision of a traveler immersed in the water using a single-seater batiscaf. The visual identity manual includes the brand, its usage rules and an accessory graphics system, as well as different corporate elements and stationery.
We design a brand that rescues the essential elements of the naming: water and immersion. And that recreates the moment in which an element —a stone, for example— enters the water —the sea—, transforms the environment and generates waves. A gesture —throwing a stone in the sea— which is both a game and that conveys simplicity, beauty, movement, transformation and curiosity.
Also, in a more literal sense, the proposal refers to the vision of a traveler immersed in the water using a single-seater batiscaf. The visual identity manual includes the brand, its usage rules and an accessory graphics system, as well as different corporate elements and stationery.
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL
© Baku Creativitat i Comunicació SL